HubSpot Integration with Magento – Is it Worthwhile?

HubSpot has been a great inbound marketing tool that enables businesses to drive inbound leads via blogging, social media, SEO, marketing analytics and marketing automation. In a nutshell, an all-in-one tool beneficial for every Magento store.

Fusion of Magento and HubSpot can trigger ROI, online sales from new customers and it can also catapult repeat sales! It is all due to the transferring of all your customer data and attributes into HubSpot from your Magento store! These data and attributes include:

• Order Information
• Abandoned carts
• Recent activity
• Type of Browser
• Lifetime customer statistics
• Value of orders

Today’s Market Place

Today’s marketplace has witnessed a great paradigm shift since the emergence of e-commerce, impacting the marketing strategies that the merchants adopt for the outreaching consumers.

HubSpot Marketing Tool

Given the ever growing dynamic e-commerce market trend, several marketing tools have been engineered to simplify the operation of an e-store. HubSpot was developed for online merchants to retain customer base and market the products under single terminal.

Core Features of HubSpot

This marketing software is packed with various features that can prove to be the most effective marketing techniques! The most empowering features that HubSpot is equipped with include:

Promote Product Launches

Considering the purchasing habits of your customers this tool allows you to send emails about recent launches they may be interested in. It offers a personalized solution as the emails are crafted to their specific taste and needs.

Acknowledge Loyal Buyers

It creates a data bank of those customers that are frequent buyers and send emails to them containing discount codes. These are the most loyal customers that should be treated with care!

Encourage Former Customers To Buy

Leveraging the email automation tool you can also bring back your former customers that haven’t shopped at your online store.  Inform them that you miss them and send them reviews of the best and most popular products. You can also send them a free shopping code as a token to return.

Personalize Page for Consumers

This tool can create the personalized experience by adapting the home page to the interests of your visitor. Offering loyal customers personalized page of their own, exhibiting importance of each customer in the overall growth of that business.

Focus On Effective Marketing Strategies

Spending days on marketing efforts that actually did not bring any sales is a waste of time, effort and money. HubSpot offers solution to this too by providing analytics that pinpoints the marketing efforts that has been successful during specific time periods.

Whether you are planning for migration to Magento or from Prestashop to Magento migration integrating HubSpot could be a great way to automate your marketing efforts and yielding rich dividends.