Strategies to Increase Customers to Your Magento Website

In any business, customers are the important assets. The success of business can be calculated by the number of customers it has and not by the number of products it sells. So, companies focus on the ways for retaining customers. They offer great customer services to build a healthy relation with their customers. Researching for the various techniques for customer satisfaction may cost much, but the tricks mentioned here are very feasible. Just try them and observe the increasing number of customers to your Magento store.

Strategies to Increase Magento Store Customers

Make a “Thank You” Email Template

Magento offers great email templates for almost all the tasks like customer registration, invoice, shipment, newsletter signup etc. Magento website owners can customize as per the requirements. Saying thank you to your customers with every email you send them will make them happy and you can win their trust too.

Avoid using a simple email, instead add resources, company contact information etc. Make the email template visually attractive to make your customer’s shopping experience delightful.

Make Multiple Feedback Channels

It is better to make multiple feedback channels which will broaden the channels for receiving emails. You may demand feedback in various ways, like surveys, comments, suggestions etc. Analyze the feedbacks received from your customers and plan the strategy to improve your Magento store.

Increase interaction with your customers by the information they provide. Add your company details in every feedback channel you make as it creates a positive impression about the customer service offered by your store as the Magento solution to your valued customers.

Send Emails for Survey Regarding the Sold Products

Asking customers for reviews and opinions would be a very good move for knowing how well your products are satisfying your customers. Ask your customers the reviews about the products, just got delivered, and also ask for the suggestions, if any, through an email. Listen to their complaints too, as it will help you to solidify your impression. Reply their issues politely to gain their trust and retain the buyer-seller relation. Send an email every week to your loyal customers, showing your care for them.

Earning customer loyalty is a very tough job. It can be done through the tips mentioned above. Follow these tips and boost the customer level in your Magento website, it also helps in building customer relationship management. Web development companies offering eCommerce solutions can help you in online marketing and promoting process for reaching a wider spectrum of customers.

Tricks to Optimize Your Magento Website!

Magento is a power packed platform used for building e-commerce application by professional developers. It was introduced in 2001 and since then it is been serving the users worldwide. The reason for it being so popular is myriads of features through which brilliant e-commerce solutions can be developed.

In this article we have mentioned some of the tips to optimize your Magento store and enhance its performance by increasing its loading time.

Tricks for Optimizing Magento Store

Reduce file size

Magento is used for e-Commerce development, so images are essential part of the product descriptions. It may be possible that images may be of huge size, so reducing its size might help in boosting the speed of your online store. Store owners need to find a solution to reduce the size of image files by retaining its quality.

Close Unnecessary Modules

Magento is packed with multitude of modules, some of them may be crucial and some may be needed less. Shutting down the modules that are less used would help in increasing the speed of your online store. Simply go to Admin > System > Configuration > Tab Advanced > Advanced > Disable Modules. Select the modules that are not needed and disable the.

Use Magento Compilation

Magento compilation is a brilliant feature that collects all the functions at a single place and reduces the website loading time by 25-50% depending on the system. Simply go to Admin > System > Tools > Compilation, click on Run Compilation Process. You can disable it once the compilation process is completed.

Merge CSS and JS

It takes a lot of time in loading CSS and JS files. To minimize the time utilization it is better to merge functions to compress CSS and JS into a single file. Go to Admin > System > Configuration > Developer: Choose “JavaScript-Settings” and change the value of “Merge JavaScript Files” to Yes. Now for “CSS Settings”, choose Yes for “Merge CSS Files”.

Clean Database Log

Any Magento website produces huge amount of logs that needs to be cleaned regularly. Cleaning database logs will allow you to save database space and increase website speed. Go to Admin > System > Configuration >System : In Log cleaning, choose Yes for “Enable Log Cleaning” and enter the time frame for logs saving, e.g. 30 days.

Once you have done above settings, refresh and enable cache in the back end for the changes to take effect. Try Magento store solution offered by experienced website development companies as the professional developers are experienced and competent to optimize your website following of the above mentioned tips.

Secrets of Making Magento Store SEO Friendly!

This article is beneficial for the Magento store owners who find making their store SEO friendly, very difficult. In this article, we have listed some guidelines that can help you making your online store gain wider visibility among all popular search engines. These guidelines will make your Magento store interactive and popular, aiming new customers to contribute in the sales ratio.

Due to myriads of features Magento offers, online store development can be provided with excellent functionalities and the customers using this solution can be gifted with the best shopping experience. Even such feature-full eCommerce platform requires search engine visibility. Let’s have a look at the ways that can make your Magento store SEO friendly.

Optimize Your Site Page Titles

Not only the pages content, but the titles of each pages should also be optimized. To gain better visibility, this is a crucial step. As search engines will notice your website’s first 67 characters of the title, it has to be well optimized for getting your Magento store recognized among myriads of stores available over the internet.

Create a Sitemap

The best feature of Magento that is helpful for SEO is that it can generate the XML sitemap automatically. The site owners can even customize the generated sitemap as per their need. The part of the sitemap like category pages that often get updated can be set to automatically regenerate these pages on regular basis like stock, quantity etc.

Optimize Meta Descriptions

Ignoring Meta descriptions can be a huge mistake. It plays a crucial role in gaining search engine visibility. So it is important to optimize these descriptions by adding rich keywords defining your Magento store, which helps search engines to find your store easily. Frame your description impressively as this section limits to 160 characters.

Optimize Other URLs

Search engines can easily make out the differences in your Magento site URLs when parsed with and without a “/”. Search engines consider such URLs as two different links. To avoid such duplicacy visit->system->configuration->web->SEO page and ask the platform to add a slash at the end of any URL link.

Use Caution for Multiple Store

All the store owners owning multiple stores need to check that the content like product descriptions, Meta description, page titles etc. does not match with the content of their other stores. Avoid identical content in your Magento store and reduce the problems created by such plagiarism.

Magento store development carried out considering above mentioned guideline can help your online business gain high popularity and perfect ROI.

Why should Startups Use Magento Themes?

Magento is a powerful platform used for developing seamless eCommerce solutions. Software development companies are heading towards the Magento era, as eCommerce websites are trending nowadays. It has boosted the sales ratio of online business. More and more customers are opting for online shopping as it offers many benefits.

It is very important for the site owners to make their Magento store’s appearance, unique and attractive. Implement Magento themes in your online store for standing out in the competition among numerous online stores. Offer your customers acceptable user interface and best shopping experience through your Magento store.  Let’s have a closer look at the aspects that inspire startups using Magento themes:

Reason of Using Multipurpose Magento Themes

Cost Effective

Large eCommerce businesses  use custom Magento themes in their store for reducing the store complexities, but the case with a startup business is totally different. They may choose from hundreds of default Magento themes for starting a cost effective store as profit matters much in the initial stage. Select appropriate Magento themes and give your online store a kick start.

Customization Possibilities

Even the default Magento themes can be customized as per the requirements of the startup business. Website owners can even use the free images packed with the theme as the theme used has a license too. Also, they can ask the developers to use the images as per their choice and requirements.

Good for Mobile Users

Online shopping trend is more appreciated by the smartphone users as it offers flexibility in accessing Magento store from anywhere and anytime. Startup businesses seeking a bright future in eCommerce market need to have a responsive theme to boost their sales and gain popularity among customers. Magento offers responsive themes to the businesses.

Prominent Service Provider

We at, yMageStore offer the best-in-class web solutions for startup businesses through our Magento development services. With over years of experience, our developers are learnt the expertise in providing a web solution  completely matching your online store requirements. Bring us your list of requirements and get  an unbeatable online store solution.

All the reasons mentioned above will definitely help you in making a unique and attractive online store. All the startup business can avail the benefits offered by Magento themes and increase their ROI (Return on Investment) of your online store.