What to Avoid While Building eCommerce Stores

Do you have an eCommerce digital online store or have plans to go for eCommerce Store Development? There are some best practices that you must follow to avoid some serious dumb mistakes that can spoil your eCommerce store. With the growing number of eCommerce digital stores, having some fundamental errors is also at its all time high. Such errors lead to poor user experience, and finally reduce the number of closing sales and source of revenue generation through your online store.

Nonetheless, none of the eCommerce store is flawless, especially when it goes live. Every business brings some challenges also along with the more appealing sources of approaching global market. Even if you select the most popular and widely acclaimed platform like, Magento for best or extensive eCommerce solution, using it the right way to optimize the benefits requires some experience and expertise. Let’s have an insight into the most common blunders that most of the online enterprises, merchandising goods and services, frequently do!

Insufficient Research

Conducting a market research and understanding the latest trends and other related perspectives is of the essence when you’re going to venture into any of the industries as an entrepreneur. Don’t forget, this is the biggest know-how with which you have to run your business online. If it’s a retail initiative or an online site – an intense research must be carried out to acquire details about the online behavior, trends and preferences of your target audience. Erecting an online store is not the problem, garnering the sales through it is the real challenge. Poor or less research can result in disappointment and may not derive the desired results. Better, conduct comprehensive research well to understand how to generate revenue selling goods online!

Relying on Wrong eCommerce Shopping Cart

This is a crucial aspect that can influence the overall functionality of your e-store. Think and understand well prior to zeroing in to any specific eCommerce Shopping Cart. Don’t just opt for the first cart you come across. You must consider the security, functionalities, features, customizability, scalability, budget, integration requirements, and robustness. Nothing to worry about if you are not expert in understanding all these! You can consult an experienced eCommerce developer for a holistic support, to get personalized solutions.

Wrong Product Descriptions

The comprehensive product description is a common mistake online merchants often fall prey to. Hire someone to write the product descriptions or write on your own but provide correct and descriptive product details. Avoid copying the manufacturers’ description for the product you are going to sell on your store.

No Easy Navigation to Contact Page

Contact section must be easy to access for any customer/visitor! Consumers may not be confident enough to purchase products and services from your store, if they are unable to access contact details to ensure to contact someone with questions or any situation that may go wrong. Mentioning your local address, email and phone number is imperative to build the trust level your audiences expect from you. In addition, make your contact page easily accessible with all the above stated crucial contact details.

Poor Loading Time

Many of the eCommerce shopping carts take more loading time before visitors can see them. This could usually be due to bad design or using a slow server to host your online store. It is yet another necessity and vital aspect for the search engines to rank and love your store. Better build your eShop using fast loading shopping cart.

Unintuitive Navigation Site

Easy and flawless navigation is one of the most desirable factors that can drive huge chunk of traffic to your site. If your online website’s navigational structure is not simple and smooth, the visitors are not going to stay for long in your site. You have only 5 to 10 seconds to impress your visitor and help them decide if they want to stay there or not. You must have clear-cut directive navigation architecture with minimum clicks to help visitors find the product and pages they came looking for.

Inferior Product Images

People intend to buy online products after confirming about their quality and lot of other aspects. You can convince them on this by providing the right and appealing image of your products from diverse angles. It will help them understand and decide if they want to buy the product. To entice your consumer your eCommerce shop must have great product images, which must include multiple angular images, with various options like color, zoom, and appearance etc.

Time Taking Checkout Process

Annoying your customers asking irrelevant information and long checkout process can lead to irritation and high abandonment and low conversion rates. It is advisable to avoid keeping any such section, which isn’t required for checkout process like, feedback forms etc. Keep it simple and fast for the customers to check out to help them return back.

Avoiding mCommerce Store

This could be the biggest mistake. Don’t take mCommerce lightly.  If you do not have any mobile eCommerce site to support your online eStore, chances are you will lose many customers even from visiting your site, as most of customers visit stores using their mobile. They will simply go to your competitor’s online store once having an ill mobile experience at your store. So, never ever do this mistake. Mobile commerce is the buzzing trend and it is going to stay there in coming many years.

I am sure it’s enough of preaching on what you should avoid while designing your online eCommerce store. Hope, you would remove all these blunders from your existing eStore. One more suggestion that is quite vital at this point – Magento is the best of the eCommerce platforms with all sorts of cutting-edge features, which your eStore would need for driving rapid sales. Take right decision at right time! Happy selling!

How to Manage your Fashion e-store with Magento?

Do you own a fashion business with an online store? Do you wish your Magento web store to perform flawlessly for long term success? Store maintenance service offered by Magento can help making your online presence strong and flawless. Analyze your online store and check which aspects still need to be brushed-up to perform well and increase conversion rates. In an online store there are several elements that should be taken care of like shopping cart, transactions methods, data security etc. To sustain in the fierce eCommerce competition, your web store needs to be different and ahead of your competitors.

Web development companies build Magento stores due to the excellent features and support services it provides. Here in this article we have mentioned some of the tips to take your fashion business on the roadmap to success.

Tips to Make your Business Successful

Welcome your Customers

Welcome your customers when they arrive and include them in the loyalty program to offer great benefits like discounts, offers etc. Give them a reason to stay on your website and explore it to the fullest for all the products present, look and feel of the store and other relative aspects.

Offer Store Support

To make your online store reliable and popular, you need to get Magento store maintenance services offered by the web development companies as a part of their development package. Make the processes like returns, checkout very simple and easy for your customers. Offer customer support round the clock to fulfill their requirement.

Offer Your Customers a Reason to Return

Treat your customers extremely well by offering quality support services and timely delivery. They will definitely return if they are interested in the apparels you are retailing, because of its quality, cost, low shipping rates etc. Notify them through an email whenever you conduct a sale or offer any discounts to specific range of apparels. Whenever there are new arrivals, your loyal customers should be notified through emails or text messages.

Optimize your Online Store

Make your online store highly optimized. It simply means make your fashion store search engine optimized to get better ranking in the popular search engines. Consult search engine consultant to make every product and every page of your website optimized. The products present in your web store should be indexed accurately to get good visibility for relevant searches.

Make your Magento Store Responsive

Responsive website is the future next. To make your eCommerce website highly popular and impressive, allow your users to access your website through their smartphones or any mobile devices as well, which will increase the visits to your fashion website enhancing its reliability to the next level. Even Google appreciates the websites, which are responsive and mobile-friendly in nature, which can help your eCommerce website gain good visibility.

Any eCommerce website, which considers all or majority of the aspects mentioned above can get success easily. Even hosting service offered by your service providers matters. Consult us to get the best-in-class hosting services as we care for your business and help you gain desired ROI.

Most Effective Ways to Improve your Magento Store

 

Magento is getting more popular and effective with the proliferation of new features, tools and trends that eCommerce industry is inundated with. With growing competition in the eCommerce marketplace it is now clear – only highly optimized and well designed e-stores will survive and gain an edge over competitors.

What it feels like having a Magento store performing well? Let’s have a quick insight into the tips and tricks that can improve your Magento store performance and help it yield rich dividends!

Home Page

Be within your shell. Don’t try overdoing your home page! Yes, it’s difficult to resist the temptation to incorporate some more information pertaining to your products and services, don’t try restraining yourself from applying common sense.

• Too Many Products: Don’t pack all your products on one page! Yes, if you are running a big store. Instead you can share links to your discounts or special offers in an enticing way. Large photos, a slideshow or a 3D image slider can grab more eyeballs.
• Too Many Product Categories: It is recommended to add only the primary categories to your home page. Each category can have an icon depicting the significance of the products in it and also a short introduction for better understanding. It can work as a ‘breadcrumb trail’ for your buyers to navigate to the products they came searching for on your eCommerce store.
• Insufficient Information on Newly Arrived Products: Avoid displaying cluttered or insufficient information about your new arrivals or latest news. Get the links published to your store news to inform your customers that your website is live and business is functioning well. You may also post your Facebook or Twitter feed/links to the recent posts on your blogging site. It will help your visitors understand that you’re a growing and active firm.
• Leverage Technologies Prudently: You can have a video for the products you are selling, and can upload it on the home page. You can also display a cool flash animation teaser, if you have one! Just ensure to keep the home page clutter-free.
• Ensure to Feed Sufficient Information: Keep sufficient information on how customers can buy products, what your online shop sells, and how the purchased goods are delivered. Such information, though necessary, are difficult to find in many stores, which is wrong and can adversely impact the overall performance of store.

Simple Navigation and User-Friendly Product Search

Clear and simple navigation is one of the most prominent selling mechanisms crucial for any big e-store. Provide your customers a strong tool for the advanced search by categories, brands, products and various attributes. Filtered search can help your shoppers to find the desired product easily and quickly.

• Place Search bar on every page of your store.
• Display advanced search and allow your customers using its conveniences.
• Offer them auto suggestion also. Magento is already coupled with this great feature by default. This search option allows your customers fill in a search query quickly and correctly to find the products easily.
• Keep search of your visitors focused by offering them breadcrumbs and a built-in navigation tool to improve their shopping experience.
• Inform your customer where they are presently using the breadcrumbs. This will help them understand the path and finding the way back to earlier pages.
• Guide your customer through the possible ways to go. Don’t keep a dropdown menu only, incorporate hierarchical text blocks of product category links to your website pages.

Category Pages

• Decide on Product Categories: Make decision how many product categories you want to display on a single page. The product list should be limited for the customers to navigate and view.
• Display the quantity of products in each category.
• Incorporate call to action buttons like “Buy” and “Add to Cart” close to the products displayed in the category lists for shopper to add to cart quickly without navigating their way through the product page.

Product Page

• First off you should convince a customer to purchase products and buy specific item from your e-store using enticing images and interactive content.
• The first impression of the products matter! Try to offer all the relevant information and other content about the product you believe can nudge the customers to make a buying decision.

Additional Suggestions

• Price: Let prices of all the products be clearly visible; don’t try to show it in smaller fonts.
• Add to Cart Button: Make it visible, big, bright and prominent, easy to notice. In addition, the Wish List button could be less noticeable as it is not going to trigger sale.
• Payment: Try offering multiple payment options to your customers. You can have Paypal, Google Wallet, invoices, and all major credit cards.
• Sharing Options: Let your online shopper share the products they like with their friend circle. This feature already exists in Magento by default.

Shopping Cart

• It is necessary to show clearly items and their quantity in the Shopping Cart to avoid any confusion. You must offer an easy process to change the quantity of any item or remove it altogether.
• Make the Products section more visible to the customer while adding products to the cart. It may trigger sale of more products. Your customer may not be aware of some related products or accessories available in your store unless you display them before them. Here “the more you have the more you want” adage can trigger the sale.

Checkout Process

• Make this process as simple and convenient as possible for your customers. Avoid taking time and efforts of your buyers with long and complicated forms during the registration and checkout. It can put them off and they may abandon the checkout process.
• A single page checkout can really be great, thus attract more visitors. Yes, it may not be quite feasible for some cases; you need to identify those cases.

Avoid initiating development of your online store without having a comprehensive specification and perfect design mockups. You’ll just spend your time and efforts aimlessly and gain a headache apprehending what has been missed by designers and the customer.

All you Need to Know About Magento QuickBooks Integration

Do you own a small business enterprise? Do you find managing your accounts and accounting activities difficult and time confusing? Is your enterprise a startup? Stop worrying as you are at the right place where you would get a powerful account platform for your businesses to work smoothly. By integrating your Magento online store with QuickBooks helps to interact and synchronize with your eCommerce and accounting data. You can now easily connect your online store with powerful accounting platform using QuickBooks software.

About Magento QuickBooks Integration

Magento is the leading eCommerce platform used for building secured and impeccable online stores. It has brought the revolution in the shopping strategy, as buying things through internet is the latest trend that has made shopping activity simple, easy and time saving.

QuickBooks is the leading accounting software serving small and medium sized enterprises. It aims to manage your accounts and important details flawlessly. By integrating it with eCommerce website, you can get great results. Manage account information and activities seamlessly using QuickBooks software solution.

No matter what type of business you own – a medium sized online store or a smaller one; you will need a solution for managing accounts, finance and invoices. As people, shopping online, are increasing exponentially, your Magento store needs a strong solution to manage the backend data given the influx of traffic.

Why to Integrate Magento with QuickBooks?

Customers that visit your online store for billing and checkouts can be managed
With Magento QuickBooks integration, you can get order management and automated billing feature
Get a centralized custom reporting feature with a safe and secure user account
Manage your business documents appropriately
Quick fulfillment for online orders
Invoice generation for received orders
Enter data electronically
Increase business efficiency and enhance its productivity
Sync the information between Magento store and QuickBooks
Integration can be customized given the business requirements
Centralized management of orders at a single point

QuickBooks software offers four different variants for businesses. Thus you can select from its range of versions that suits best your enterprise. All the eCommerce platforms cannot integrate with accounting software, thus QuickBooks holds high significance, as it can be integrated with Magento eCommerce platform and work seamlessly.

To make your online store perform seamlessly, you require a strong and reliable solution that supports accounting activities effectively. By reviewing the facts and features offered by QuickBooks software mentioned above, you might have got the solution that your business requires to get success.

Can Content Drive eCommerce Traffic? Know the Facts !

“Content”- is not just a word, it’s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have emphasized on redefining the content strategies, which is the future of online store marketing. SEO, social media marketing, inbound marketing etc. are some of the strong and powerful tactics that can be followed to promote eCommerce websites.

Have you heard about the term “original or user-generated content”? Well, it refers to the content like blog posts, YouTube video, slideshows, PDFs etc. – content developed by uses. The main motive behind creating such content is to give additional information about the products and services promoted for eCommerce industry.

You might have heard that content is the king, have you ever tried to find out why is that so?

Content is one of the major component that can help increase brand value, customer satisfaction, average order value of the products, conversion rates, increase site visitors etc. Depending on the eCommerce website requirements, user generated content can be created and used for promotion.

Learn to Create Engaging Content

Building original or user-generated content aims to provide exact and accurate information about the products making them highly informative. If you make your content unique, informative, engaging and eye-catchy, popular search engines will take the note of that and using its complex and powerful algorithm, it will crawl your content for its readers. Content searched from the search engines is called organic search, which increases the traffic to your eCommerce websites. With organic search, users can easily find good content, which will directly affect the eCommerce website traffic positively.

Software firms offering Magento eCommerce development solution are aware of the importance content holds in an eCommerce industry. Be it a website content or any user-generated content, it is a necessity for building powerful content strategies.

Blogs Hold Great Importance

If we talk about the benefits of blogging, there are many. Being the great way of communication between buyers and sellers, crafting and posting the blogs should be a regular practice. Through you can provide information about your products and services that you sell through eCommerce website. Educate your potential customers about the features and benefits of your products through blogs, ensuring them your eCommerce website provides best-in-class support and maintenance services in case of requirement. Make the blog post informative and engaging to get the desired outcomes.

Business Videos are Trendy

You might be thinking, what is a business video now? Well it is the video, which showcases your products and services focusing on its advantages and features. This move will boost your SEO tactics dramatically. You can even gain great visibility and get a better ranking for your eCommerce website. The method and strategy of making business videos should fulfill the motive of delivering exact information to the prospective clients.

Whether it is making videos or writing user-generated content, content is an inseparable part of the marketing strategy. Write attractive user-generated content and get high conversion rates for your eCommerce website.