How does ERP Integration with Magento Help Modern Businesses?

Integration is all about blending two or more systems to avail the features offered by multiple systems in a single integrated solution. Enterprise Resource Planning (ERP) solution and Magento, the leading eCommerce platform are used separately by business owners who are unaware of the benefits of integrated systems. The biggest advantage of Magento ERP integration is the data from ERP system can be directly fetched by Magento platform automatically. It saves time as you need to enter the data in either of the systems and other can get that data without manual efforts.

How will you Select an Appropriate ERP Integration?

Consult the experts and they will understand and analyze your business completely before suggesting the ERP integration solution that suites your specific business needs fulfilling its crucial requirements. It is advisable to consult solution experts for finding an appropriate ERP solution rather than investing in the solution that does not help in gaining profitability to your business.

Why Should ERP be integrated with Magento?

It offers the integrated business solution that a business can get having separate Magento and ERP system. Better to have a single simplified and fortified solution instead of managing both the system separately from separate interfaces.

Enterprise Resource Planning solution can easily be integrated with the leading eCommerce development platform called Magento. It severs all the shopaholics with the excellent online store solutions. Online market is the most advanced method to brand your business across the globe. ERP integration adds value to eCommerce store.

There are several reasons why business owners wishes to integrate Magento with ERP. Let us check each one of them.

• With this integration, Magento store can access the real time data updated from ERP system. Not only this, customers can also view the latest order status, tracking shipments etc. from the real time data acquired from the ERP systems. It reduces the cost of managing both the systems individually with the integration solution that streamlines both the systems together.
• Reports can easily be generated from the updated information regarding sales and purchase. The changes made like web transactions, data modification (add, update, delete) in ERP system gets automatically reflect in Magento store front. For instance, if there is no product stock, there would be an error message displayed in the Magento store like “out of stock” or “sold out”. Thus various reports generated in the ERP system will be based on the real time information and thus provides the latest updates.
• Magento ERP integration restricts the human involvement to an extent as no information in any of the system is updated manually except the addition and removal of the products in the ERP system. The orders placed through online store can easily be tracked by the ERP users to start further processing for timely delivery.
• When the human involvement is reduced to an extent, it reduces human errors like missed updating the data, insertion of wrong data, insertion of duplicate data etc. The product details stored in the store front can be fetched by ERP system to reduce the data redundancy.

Modern businesses can avail the excellent benefits offered by the integration of Magento and ERP. Stay tuned for more similar solutions making your eCommerce website the best among other alternatives.

Only Audit Services Power-up Your Magento Store – Check How!

What is this Magento platform all about? Is the sentence, “Magento is the eCommerce technology that is set to live for ages”, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform that was packed with astounding features making development process simple and easy. But creating Magento store is not all that requires a store run smoothly. It also needs some maintenance! Magento audit services can simplify every eCommerce task making the website performance better.

You might be thinking, what these audit services are that can maintain the store performance and functioning. Here we present a list of Magento Audit Services that can boost your business taking it to its destined path of success.

Following are the Audit Services We Provide:

Excellent Performance and Speed Optimization

Let’s say, you own a huge online store made using Magento and it’s just one or two years old. But the speed of your store has notably degraded as compared to earlier. But you might be thinking, how a store just a year or two old can meet this situation? Actually, it’s time for your Magento store to analyze and boost the speed and performance to complete with eCommerce giants.

Website speed is so crucial that even the delay of 2-3 seconds in loading the web store page might get a loss of 5-8% of your total traffic. From the factual data added above, you can conclude, delay in website speed optimization will lead to loss of customers!

Impeccable Support and Maintenance

Does your customers find hard to interact with the support manager for their queries? If this is the case with your website, it will degrade the credibility of your website gradually. Sooner or later there will be a situation that will force you to shut down your online store.

This could be a wakeup call for you, to analyze the support and maintenance service you offer your customers and refine it to simplify your customer’s task and keep them happy.

Significant Technical Audit

Your website might have several technical errors that you might not have come across. But these errors have unknowingly affected your web store severely over the period of time. For instance, you have a product in your catalog with some specific price in one category, but when you click on that product, you might be redirected to another page.

This is a technical error related to interlinking of website pages. Such errors cannot be tolerated when business ROI is concerned. Find and resolve such errors to offer your customers, a store solution they can easily rely upon by using technical audit services.

Reliable SEO Audit

Your online store requires health checking for several SEO related issues making Magento website performance poor. The auditor will check the website and resolve both on-page and offpage SEO errors. To gain good visibility among popular search engines accurate SEO is pivotal. Boost your Magento website with power-packed performance optimization methodology. The auditor needs to make a checklist prior to start auditing to ensure no important factor is missed out.

Regular Magento Upgrades

Whenever new Magento version is available, your Magento eCommerce store needs to be upgraded to offer your customers a solution packed with latest features and related benefits.

There would not be a single store owner who would not be concerned about the future of his business. Make your website up-to-date by using all the services mentioned above. Regular health checkup of your store helps you avoid costly and time consuming issues by tracking and resolving it in time. Optimize your website and boost its performance.

Be a smart enterprise and try to avoid such inconsistencies and flaws in the performance of your business by deploying professional Magento Audit Services.

Top 6 Reasons to Update Magento Maintenance Policies

Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect the user agreements created when a product like extensions or software as a service is offered to the customers.

Below listed are the circumstances when companies make changes in their support and maintenance rules.

1.Version Updates

Magento development solution companies can update their support and maintenance service policies whenever new Magento version is available. With the advent of the newer version, they revise their policies and notify their customers. Thus, customers need not worry about the releases of Magento versions as they would be informed by the service providers.

2.Inflation in Market

Web service providers offering Magento solutions can even modify their rules and price quotes on the hike in the inflation ratio.

3.Changing Promotional Strategy

Nowadays product promotion and branding are the part of a Magento development package. The web development company that builds excellent products and websites creates a marketing plan for promoting the solution they created. There might be different set of rules for development process and the promotional plan. Whenever a company decides to infuse modification in the pre-built promotional strategies, it impacts the maintenance clauses also.

4.Modification in Resources

When a company reduce or enhance the resources used for the overall functioning of the business, changes in the maintenance policies is obvious, but not without notifying their customers. It may happen they may offer some additional facilities, in lieu thereof. Thus, users can get a clear view about the changes in the pricing structure (if any).

5.Introducing / Withdrawing Services

Web service providers can introduce the new services or withdraw the existing ones, if there is no such clause like no new service implementation will be introduced under the maintenance period. In such case, companies can modify their policies and notify the customer. Magento web solution users have to accept any policy change made by the service providers.

6.Changes in the Cyber Laws

Cyber laws are made to ensure website security by avoiding cyber frauds. They update the laws on regular basis to protect the websites from malicious attack. Magento platform is used for eCommerce website development that contains crucial customer details like credit card details, bank account numbers and passwords. Amendments in cyber laws will affect online store performance and thus Magento professionals might have to rework on the solution. Due to this reason, development policy might get some modification if there is no disclaimer specifying repetitive service will be provided when cyber laws are modified.

We have mentioned only few of the cases in which Magento web development service providers make changes in the support and maintenance policies. The list might be larger depending on the company management. Check thoroughly prior to obeying terms and conditions mentioned in the agreement.

What Factors Make Magento Website Support Exceptional?

Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online market’s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex for non – technical individuals as it requires technical expertise to some extent. It takes only some knowledge to build impressive eCommerce web development solutions!

Web service providers also offer custom Magento solution with the traditional web development solutions. Magento support and maintenance service offered by the web service providers, helps to enhance the performance of your online store. Website owners must check their store for maintenance on regular basis, as no business owner would like to disappoint their customers. Poor site performance would affect your business growth, inversely.

Make sure your web service provider offers the list of services mentioned below in the support plan.

Customer Support

For any query or issue with the eCommerce website, your service provider should offer help desk support for instant query resolution. Generally, there are two types of customers support, time specific (fixed hours) and any time support (24X7). Either of the one should be mentioned in the project agreement.

Magento Website Monitoring

When you start losing customers of your website, your Magento website might be at risk. Site monitoring will help you know the performance status of your website. Support professionals will analyze your website and resolve the issues found. It will reduce the loading time of your website offering customers, a delightful shopping experience!

Version Upgrades

Your Magento website version should be upgraded whenever updates are available. Rely on the professional web solution providers for seamless functioning of your eCommerce website. They upgrade and integrate the changes appropriately ensuring the positive impact on website performance.

Data Backups

Data backups are crucial for business websites. Your Magento website might get hacked or extension installation might cause issues, taking data backups is a good idea in such situations. It is included in the support plan created by web service providers. Take regular backups to avoid crucial data loss.

Extension Installation

In any support plan, all the extensions you purchase are installed by the service providers. It is advisable to rely on the professionals to ensure the flawless performance of the Magento website does not get affected due to improper installation.

Give your customers a hassle free shopping experience with impeccable support and maintenance service. Sit back and rest assured as professionals are here to help! Do remember, for customers, website performance matters the most.

Boost Revenue through Magento SEO Audit

If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for. Especially when you are using a leading eCommerce development platform, Magento, you should expect more. This platform is popular for its feature list. Avail the benefits it offers to use the your Magento online store to an extent.

SEO assessment of a website is the perfect way to get information about the state of your online store as your website might not be getting ample amount of traffic, sales and customers, due to inappropriate SEO setup of your web store.

Why Magento Website Requires SEO Audit?

It is important for the website owners to accept and implement several updates introduced by popular search engines very frequently. The changing crawling rules allows search engines to update their algorithm and balance between a website with quality content and a website with inappropriate content. Thus every eCommerce website requires checking for the issues affecting the website performance to avail desired ROI.

What Aspects to look for in your Magento SEO Audit?

Optimizing URLs
Tracking Quality, Cloned and Optimized Content
Following On Page Optimization Rules
Focusing on Google Rich Snippets
Checking W3C Standards
Structuring Interlinks
Crawling and Indexing Analysis
Monitoring Effects of Google Algorithm
Reviewing of Google Webmaster Tools and Google Analytics
Analyzing Speed and Performance of Magento Website

Even ask the professional auditors to provide detailed report which would help you to know your website’s status, with which enhancements in websites can be made for visibility among search engines.

This type of analysis and investigative approach can help improve your brand identity with effective marketing efforts and initiatives. Relying on Magento SEO audit service will allow you to face factual analyzed conditions of your eCommerce website to make it perform better.

What Key Benefits can be Leveraged through SEO Audit?

Enhanced Keyword Research

With Magento SEO audit service, you would be able to incorporate a new list of helpful keywords to boost the content marketing strategies that will in-turn bring the highest return on investment.

Improved Content Quality

The SEO audit will help eCommerce websites to improve the quality of the content by making it SEO optimized to gain visibility among popular search engines.

Strategic LINK Building

Audit servicing of your website will drive traffic to your website by improving search engine ranking.

Effective Traffic Analysis

SEO audit service of your website will help you understand your customers’ behavior and also helps in getting more visits to your website.

Are you satisfied with the performance of your online store? If not, consult professional and dedicated SEO auditors as soon as possible, as your website might be at risk, affecting the generation desired ROI.

Magento Speed Optimization Tips to Boost Website Performance

In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isn’t it great that to buy desired products, you don’t have to drive to the supermarket, roam around and select the products, stand in the queue for making payment and drive back home? You can rather complete this difficult task with just few clicks.

To sustain in this competition, Magento eCommerce platform is the first choice of leading web development companies. To deal with the common problem i.e. slow loading speed of Magento eCommerce website, professional developers have come with a solution that would enhance the performance of Magento website.

Magento speed optimization also helps reducing the issues making websites perform poorly. Slow loading website is a serious problem that affects the entire business. It annoys visitors and as a result, they will avoid visiting such websites again. Even the delay of 1-2 seconds can cause huge loss to the online business owners. To retain the customers and invite new once to your website, your online store needs Magento speed optimization.

We have mentioned some tips that can speed up your online store. It will help your store to gain popularity among all the shopaholics around the world.

Tip 1 : Website Elements Compression

A research shows that a user spends 70-80% of the online shopping time on the store front. Only around 20-30% time is spent in the checkout process. So optimizing the front end would make the website performance better. JavaScript and CSS files need to be aggregated and compressed. You can use modules that would help you to compress the files and reduce its size. Several tools are available to compress the themes and images on the website. Too much of compression can damage the picture quality, so make sure you set a limit prior to start compressing the images.

Tip 2 : SQL Queries Execution

If you use SQL queries, it will impact on the speed of the web page. The web page having more queries will have more loading time. If your product webpage displays 50 products with specific information, loading time is inversely affected as every time a product is viewed, a query has to be fired to fetch its related information from the database. Magento data collection should be used for optimizing the queries by storing several products in a single batch when they are loaded. This will speed up your website by reducing the query execution every time a product webpage is loaded.

Tip 3 : Additional Modules and Extension

Using modules and extensions can also impact the speed of your Magento online store. It might be easy to implement and use these modules and extensions, but some of them affect the code of the website. This issue can affect the website’s performance negatively which would result in the requirement of custom development (i.e. costly and time consuming process). Reviewing module code and modifying it as per the standards, prior to integrating is a good practice as it will reduce the loading time, which in turn will offer your customers, a good shopping experience.

We are sure all the above tips will boost your Magento online store performance remarkably! Try them and leave the smiles on your customer’s faces!

How to Retail on Pinterest Using Shopify

Pinterest the photo sharing website has recently joined hands with the Shopify, which is an eCommerce platform. This collaboration would help eCommerce business to brand through Pinterest platform. Companies can share the photographs of the products they retail on their online store through this photo sharing platforms.

You can pin and share the images you like. This platform offers great benefits. Top retailers also use this platform to retail as there are new feature like several new types of pins are added to this platform. The newly introduced pins are named as buyable pins.

The motive behind this collaboration is aiding small and medium sized enterprises targeting Pinterest audience with a solution to get desired sales response.

How Pinterest Helps!  

Store owners can leverage the benefits offered through Pinterest. It is the second best social networking website, which sends traffic to the online stores, as per the surveys. So ultimately Facebook retains its top position. Does that mean Pinterest would not help businesses to get more traffic towards their online store?

I would suggest companies, planning their social media strategies, to select Pinterest and put most of their efforts towards  this emerging platform. It unites customers willing to buy unique and creative products from the Shopify websites around the world. The revenue generated through Pinterest is higher than the revenue generated through any other social networking website. Quickly generated revenue is the best metric to base your social strategy on.

Ways to Use Pinterest

Verify Your Online Store on Pinterest

If you own an online store, it is crucial for your website to get your website verified on Pinterest to avoid copyright cases. By verifying your website you can offer your customers reliable products and services through safe and secure Shopify eCommerce solution.

Plan the Products for Displayed on Pinterest

If I am planning to retail apparels from my fashion e-store, I would select a board that would display images of clothes and accessories rather than the boards displaying any other images. Or I would rather create my own board, which would allow my Pinterest account as eCommerce website. Any eCommerce expert would think this way.

The boards should be categorized carefully. If you have certain product that is not much popular, then create a board that allows you to display your product and also display the pins related to your product to make it popular.

Create Fabulous Visual Content

Producing visual content is also one of the methods acquired by companies to promote its products online. It is considered to be the best way to spread the pins around the world through Pinterest. Beautiful pictures of the products can attract millions of internet users to make their mind to buy these products. Thus, beautiful images of online stores can go viral. A study gives an approx. statistics that the pins with full background and pixel ratio of 2:3 (width:length) are registered to be repined quickly. Analytics program like Tailwind allows you to schedule your product pins to make it popular.

Make your Pins, Rich Pins

Rich pin validator is the biggest feature of this photo sharing platform. This feature helps eCommerce websites to retain its security and offer reliable products to its customers. The product pins contain additional information like product price and availability that would drive traffic towards your Shopify eCommerce website. The rich pins with information will change with the change in the website.

Make eCommerce Website Mobile Friendly

The mobile era have affected several areas, Pinterest is also one of these. Mobile friendly websites is the current trend. People adopting eCommerce websites as their new shopping destination have started shopping using their smartphones. Also the users using Pinterest through smartphones are exponentially increasing. Thus, online stores retailing through Pinterest platform need to be responsive as majority of the traffic comes from mobile devices.

Incorporate a Pin It Button on eCommerce Website

Your online store must have a Pin it button. Ecommerce websites built using Shopify platform can easily implement the sharing button. Pinterest even offers some coding help, if required to fulfill some tasks. Check the functioning of your Shopify website before it goes live to avoid performance issues.

Putting a Pin it button allows your customers to market your online store on your behalf. Isn’t it amazing? Promotion of the website, without spending much would add to the profit values of the online store.

Use Pinterest and allow your eCommerce business to flourish with high revenue boost.

How to Avoid Annoying Your Customers

Online shopping trend has affected businesses immensely. Be it a small or a huge business, they serve customers from all over the world. Ecommerce is considered as the most profitable industry among all other industries nowadays. Selling online is the latest trend every business follows to retain themselves in this fierce competition.

Just having the idea of selling online won’t work. It takes efforts to build a great business interface i.e. your official business website. Not just to have a channel to connect to your customers, but it is the source that improves your business. Also, the eCommerce competition demands survival of the fittest and finest.

You might own a business having an online interface. Its primary goal is to attract new customers and retain the existing ones. To fulfill this goal, your official website must be outstanding. Sometimes, lack of market research will make your business website not less than a nightmare. I have seen several eCommerce development mistakes that can annoy customers and may force them to leave the online store without buying any product.

Let’s start with the mistakes list.

Non-Striking Product Description

You might have the website retailing the best-in-class products with eye-catchy images, which can make the marketing strategies interesting and fruitful. In addition, you need to add a relevant product description too. If the customers do not get impressed with the product description you added, why would they continue checking your online store? Well, I don’t think they will check other products, as they wouldn’t be satisfied with the description of the first product they checked.

Product description is added to make the customers aware about the products they are looking for. If the content is not convincing, it would be hard for website owners to retain their customers. Don’t make the mistake of neglecting product description as there are customers that make up their mind to buy the product once they understand the product through description.

Adding “Out Of Stock” Items Too

How will you feel if you visit any eCommerce website with an aim to buy any specific product, you filter the products given your requirements and you find the product you are seeking is out of stock? Well, I can understand the buyer’s annoyance, as I too have faced such situations several times. I was annoyed and so would you! Why the eCommerce websites need to include items that are out of stock, I really don’t understand!.

This is another mistake that can irritate your customers. This will make your customers leave your websites as soon as they find the product isn’t available. Thus, including out of stock item along with the products that are available is really a bad idea.

Using Dull Product Photographs

If you add dull or unattractive product photographs, this will simply increase your website’s bounce rate. Well, compromising a bit with the quality of the photographs is understood, but that does not mean you don’t for product visibility at all. You should also check whether the photographs you are adding match the original product. If the factors like shape, color, size etc. as shown in the photograph would not match the original product, your customers would not rely on your website anymore.

Display the clear and correct images in your online store and allow your customers to trust the products they are looking for. Also add special features like zoom-in and zoom-out while viewing the images so that your customers get a clear idea about what are they buying.

Making Ecommerce Website Desktop Specific

In the era of mobile-friendly websites, your unresponsive eCommerce website would not perform before responsive eCommerce websites. Majority of the online shoppers wish to shop through their smartphone due to inaccessibility of desktop PCs all the time. To overcome this issue, business owners should make mobile apps of their online store and make the website design responsive.

A study says, “eCommerce websites that fits in all sized displays receives more customers”. You can offer your customers a better shopping experience by making your online store, mobile friendly.

Forcing Users to Register

Does your eCommerce website force your users to register themselves when they visit for the first time? It’s a big mistake actually! Allow your customers to shop as a guest. It shouldn’t be compulsory to register the customers who just visited once. Also allow them save the products to their wishlist for later use, so that they can return to your website and purchase later.

Popups Everywhere

Does your eCommerce website shoots unnecessary popups all the time? Let me tell you that popups are now outdated and no one wants them. It would rather irritate them, than fulfilling the cause it is made for. Customers are not interested in filling up the survey forms or subscribing for email newsletters. Avoid greeting your customers through popups, if they are not interested. There are several other ways to ensure a response to the call-to-action of the website. Remove all the unnecessary popups from your website to make it user friendly.

Don’t annoy your customers by displaying the popups one after the other. They will definitely think twice to visit your website next time.

Complicated Checkout Process

No matter how big the eCommerce website is, its checkout process should be simple and easy. According to one survey, majority of the eCommerce lose customers due to the complex checkout process. To avoid the lose, it is advised that you should make the process quick and simple.

Ask for all the vital information on a single page. Once the process is over, offer your customers all the details about their order that includes order no, delivery date etc. Also allow them to track their order online to get clear information about when will they actually receive their order.

Avoiding these eCommerce mistakes will definitely stop annoying your online customers. If your online shopping store is packed with these mistakes, you have to get rid of them as soon as possible. Offering great user experience will get good conversion rates. Happy selling!

Just 5 Steps to PSD To Magento Conversions!

With PSD to Magento conversion, web service providers’ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web developers will convert your idea into reality. Security enhancement and cross-browser compatibility are additional features offered by Magento while design conversion.

Web development companies offering Magento solution follow result-oriented approach for building eye-catchy and feature-packed online store. The development process enforces several factors like website security, template design, customization, integration etc. that helps your online store to gain popularity. Develop Magento store with the attractive and enticing designs implemented by professional developers.

Let us check, how just 5 steps can convert your PSD design into an attractive Magento website.

5 Steps to PSD To Magento Conversion

1.  Make the PSD Files Ready

This is the first step of the conversion process, which includes preparing PSD files using Adobe Photoshop. Plan your requirements, to create an accurate image, using this image editing software. Use proper fonts and colors to get the reflective view into your Magento web solution.

2.  Divide the PSD Design into Pieces

Once your PSD image is ready, follow the second step, which includes breaking up the image into several pieces. This is a crucial step of conversion process. The static designs are partitioned into several chunks which are separately encoded and sent for Magento conversion. Surgical precision is used during the process of breaking the PSD image into pieces and all the individual elements should be saved in the PSD format.

3.  PSD is Converted into HTML and CSS

Once the PSD is sliced into pieces, the next step includes HTML and CSS format conversions from PSD files. In this step, all the PSD files are converted into HTML. To style these PSD images, code them with CSS. The files should be saved as style.css and index.html once the PSD files are coded into CSS and HTML.

4.  Integrate HTML and CSS into Magento Theme

This is a pivotal step of the entire process as integration demands special consideration. It includes integration of the converted HTML and CSS files into Magento theme. After completing this step successfully, the design changes might reflect in the Magento theme and you would be able to view it on your device screens. Creation of directories, folders, and sub-directories should be accomplished in this manner.

5.  Test the Magento Website

Once the setup is completed, now it’s time to test your online store. Add relevant data like prices, product categories, images, banners etc. into your online shopping website. Once this process is completed, ensure your web store performs well.

It only takes 5 steps for PSD To Magento conversion. Magento developers can get great help from this tutorial of converting PSD designs and making Magento website highly attractive. This cost-effective conversion process offers interactive and eye-catchy shopping websites.

Video Marketing – A Trending Promotional Tactic

Marketing process holds high priority in business. This year is called “the year of innovative marketing strategies” and video marketing is one of such invention that was added to the inventions’ list. To impress a modern customer is not less than a strong challenge. It is the time your business requires a smart and effective marketing strategy. Impressing your target customers and sustaining in the competition requires high potential. The promotional strategies built by marketing professionals’ needs to be unique and innovative.

Being different in the crowd will make your brand, noticeable. There are several platforms helping you to flaunt your customer-centric marketing skills and capture the market spotlight. Huge business owners have started implementing fresh and innovative marketing tricks to bring the revolution. Video marketing is one such strategy used by smart professional seeking long term success.

This strategy can benefit eCommerce industry to an extent. As we all know that current time phase is called an eCommerce era. Buyers and sellers meet and deal online. Video marketing concept can boost this business tremendously. With Magento integration with CRM solution of the company, you can use the factual data for making the video impressive.

Moving along with the trend, eCommerce companies are making exclusive business videos for promotion, considering it to be a revolutionary marketing formula. Let us learn about how to plan a video marketing campaign and what aspects it should cover. Here we have listed few points which would help you design a powerful campaign.

Guideline to Create Video Marketing Campaign

Make a Schedule

Like any other marketing strategies, this action plan also needs a proper time and schedule to hit the market. Research your market and find the proper time to release your video for promotion.

Rather than making a single video about your brand and business, make series of videos. Divide the whole campaign into multiple parts and explain your business story in sequence. This practice will hold your customers and allow them check the whole series.

Plan the Video Content

Once you have decided the time for release, decide the content that should be included in each video episode of your whole marketing campaign. What to display and how much display are the crucial business decisions and so an intense care should be taken while including essential business details.

Create an interesting brand story and strategize your campaign to release every part of the video on the pre-planned schedule.

Select Websites to Launch

Your research should contain the list of websites where your business videos can be posted. Not every website would help you get potential customers, thus a proper research would help you decide which websites would be beneficial to initiate with the video marketing campaign. Focus on the websites which can help you target the niche market.

Attach a Call to Action

Once you are ready with the video content, create a call to action to attach with the video. If you forget to attach it would be a big mistake. Allow your customers to connect with your brand by offering them a way to interact rather than leaving them confused about what to do after watching the video. Add a conclusion which would help generating leads.

These few points would help you make an effective business video for better marketing process. You might gather more key points to this list, as you are the only one, knowing your business better. Initiate with your video marketing campaign and make your customers amaze and delightful.