How to Avoid Annoying Your Customers

Online shopping trend has affected businesses immensely. Be it a small or a huge business, they serve customers from all over the world. Ecommerce is considered as the most profitable industry among all other industries nowadays. Selling online is the latest trend every business follows to retain themselves in this fierce competition.

Just having the idea of selling online won’t work. It takes efforts to build a great business interface i.e. your official business website. Not just to have a channel to connect to your customers, but it is the source that improves your business. Also, the eCommerce competition demands survival of the fittest and finest.

You might own a business having an online interface. Its primary goal is to attract new customers and retain the existing ones. To fulfill this goal, your official website must be outstanding. Sometimes, lack of market research will make your business website not less than a nightmare. I have seen several eCommerce development mistakes that can annoy customers and may force them to leave the online store without buying any product.

Let’s start with the mistakes list.

Non-Striking Product Description

You might have the website retailing the best-in-class products with eye-catchy images, which can make the marketing strategies interesting and fruitful. In addition, you need to add a relevant product description too. If the customers do not get impressed with the product description you added, why would they continue checking your online store? Well, I don’t think they will check other products, as they wouldn’t be satisfied with the description of the first product they checked.

Product description is added to make the customers aware about the products they are looking for. If the content is not convincing, it would be hard for website owners to retain their customers. Don’t make the mistake of neglecting product description as there are customers that make up their mind to buy the product once they understand the product through description.

Adding “Out Of Stock” Items Too

How will you feel if you visit any eCommerce website with an aim to buy any specific product, you filter the products given your requirements and you find the product you are seeking is out of stock? Well, I can understand the buyer’s annoyance, as I too have faced such situations several times. I was annoyed and so would you! Why the eCommerce websites need to include items that are out of stock, I really don’t understand!.

This is another mistake that can irritate your customers. This will make your customers leave your websites as soon as they find the product isn’t available. Thus, including out of stock item along with the products that are available is really a bad idea.

Using Dull Product Photographs

If you add dull or unattractive product photographs, this will simply increase your website’s bounce rate. Well, compromising a bit with the quality of the photographs is understood, but that does not mean you don’t for product visibility at all. You should also check whether the photographs you are adding match the original product. If the factors like shape, color, size etc. as shown in the photograph would not match the original product, your customers would not rely on your website anymore.

Display the clear and correct images in your online store and allow your customers to trust the products they are looking for. Also add special features like zoom-in and zoom-out while viewing the images so that your customers get a clear idea about what are they buying.

Making Ecommerce Website Desktop Specific

In the era of mobile-friendly websites, your unresponsive eCommerce website would not perform before responsive eCommerce websites. Majority of the online shoppers wish to shop through their smartphone due to inaccessibility of desktop PCs all the time. To overcome this issue, business owners should make mobile apps of their online store and make the website design responsive.

A study says, “eCommerce websites that fits in all sized displays receives more customers”. You can offer your customers a better shopping experience by making your online store, mobile friendly.

Forcing Users to Register

Does your eCommerce website force your users to register themselves when they visit for the first time? It’s a big mistake actually! Allow your customers to shop as a guest. It shouldn’t be compulsory to register the customers who just visited once. Also allow them save the products to their wishlist for later use, so that they can return to your website and purchase later.

Popups Everywhere

Does your eCommerce website shoots unnecessary popups all the time? Let me tell you that popups are now outdated and no one wants them. It would rather irritate them, than fulfilling the cause it is made for. Customers are not interested in filling up the survey forms or subscribing for email newsletters. Avoid greeting your customers through popups, if they are not interested. There are several other ways to ensure a response to the call-to-action of the website. Remove all the unnecessary popups from your website to make it user friendly.

Don’t annoy your customers by displaying the popups one after the other. They will definitely think twice to visit your website next time.

Complicated Checkout Process

No matter how big the eCommerce website is, its checkout process should be simple and easy. According to one survey, majority of the eCommerce lose customers due to the complex checkout process. To avoid the lose, it is advised that you should make the process quick and simple.

Ask for all the vital information on a single page. Once the process is over, offer your customers all the details about their order that includes order no, delivery date etc. Also allow them to track their order online to get clear information about when will they actually receive their order.

Avoiding these eCommerce mistakes will definitely stop annoying your online customers. If your online shopping store is packed with these mistakes, you have to get rid of them as soon as possible. Offering great user experience will get good conversion rates. Happy selling!