E-Commerce Blogs: Drive Traffic through Content!

Blogging is the best practice to make your online store popular. Blogging platform offered by the content management system services are highly impeccable for managing content online. E-commerce websites require blogs for getting noticed by its updates. Marketing e-commerce products and their websites is a crucial task as majority of the internet users select online shopping.

Content is considered to be the king, whether it is a blog or a website. Even online stores need quality content for selling their products online. E-market has been flooded with the products by numerous e-commerce websites, which will now use the blogging platform to remain in the competition.

How to Drive the Traffic?

Use Blog to Popularize Your E-store

Blogging affects the traffic coming towards your website. According to a survey, companies that blog more receives huge traffic compared to the companies that just rely on their websites to perform. Like other framework categories, e-commerce platform also requires a blog to update its products along with informing the users about new arrivals. It is highly beneficial as users need not check the website regularly for new updates.
Updates regarding any sale, discounts or deals can be made through blogs and your web store can get huge traffic. Create a relevant content for your store and invite customers to shop from your website. Optimize your blog and website to get searched by the popular search engines easily.

Offer a Reason to Come Back

It may happen that many visitors visit your website, but something stops them to purchase from your website. It may be the product photographs, service, products etc.; you must analyze the reason for leaving the website without purchasing. Write a promising and convincing content that will give a reason for your customers to return to your website to shop. Also implement product videos / photographs to enhance the effect of Magento e-commerce website.

Use your blog as a tool to invite and interact with your customers. Communicate with your customers through emails, blog posts, newsletters or through social bookmarking and know their reviews about your website products, services and all other aspects to improve your online presence.

Make your Blog Shareable

Creating highly impressive content for the blog is not all. Adding social networking plug-ins can make your blog popular in many social networking websites. Social media is the greatest platform for online marketing nowadays. By marketing your blog on this biggest platform your website can receive better traffic.

Implement a plug-in to share your blog on any social networking website to make your Magento store noticeable among wider spectrum of customers. Offer your customers the facility of sharing your blog content that represents your e-commerce website. This marketing strategy is similar to word-of-mouth which is more effective than any other strategies.

For building e-commerce websites, owners prefer Magento platform as it provides the best features and functionalities making your e-commerce website perform to its optimum. You can also hire professional developers who offer Magento development solutions to establish a strong footprint in the global landscape of e-commerce.

Find Out What Stops Your E-Store to Perform Well!

Not every e-commerce website succeeds in its cause. There are possibilities that your e-store may have pitfalls obstructing the success path! It is very important to analyze such reasons that are barriers between your online store and its success. Here in this article we have mentioned some of the aspects must be considered and eliminated for building a strong image of your website.

Any e-commerce business may receive fluctuations in generating sales at its initial stage. It is not that hard to overcome failures if you proceed in the perfect direction.

Hurdles that Affect
Complex Navigation
It simply means that your Magento store is not getting easily navigated from one page to another. The flow of the navigation is very complex, for instance. From the landing page to a category and to a product to the basket is actually creating a barrier for your e-store. Your visitor would not like to search for call to action module. It is advisable to add a call to action module to all the product pages and make the entire navigation simple and clean.

Unreasonable Rates
This is the biggest hurdle between your Magento e-store and revenue collection. You may set up an e-store with plethora of quality products, several features and functionalities, but the prices are not reasonable that you have kept for your products. Reasonable pricing can keep you stay ahead among the competitors. If your competitor offers the same product at a cheap rate then you will lose your customers. The customers, shopping online, would definitely compare the prices of the same product into different websites. So choose the prices that are to be displayed wisely and overcome such hurdles.

Inappropriate Images
Dull and low quality images of the products sold at your e-store leaves a wrong impression on your customer’s mind. Customers buying online are unable to touch or feel the products before buying, so they expect high quality images to observe how the product would look and decide whether to buy the products or not accordingly. Products having less description or dull images will receive a cold shoulder from the customers.

Slow Loading Speed
Slow loading speed of any Magento online store would leave the customers bored and frustrated, and they would leave the website without buying any product. Slow websites are not tracked by search engines either. Use SEO tools to find the slow pages and optimize to improve your website’s speed.

Complex and Long Checkout Process
After spending long time, checking all the products and prices on your e-store, your customers would go through this step which has to be very simple and easy. Keeping this process complex may leave customers perplexed and with incomplete shopping process and they may abandoned shopping carts without shopping.

Complex discount calculations and applying coupon codes should also be made simpler as it can be a barrier, so keep such process easy, to avoid losing valuable customers.

Getting Out Of Stock
If you frequently run out of stock when people come for online shopping to your website, it may affect the sales ratio. Customers will not return to the website if they are often welcomed with the tag “Out Of Stock”. So it is better to fill your warehouse with appropriate stock to avoid such situation.

Any successful e-commerce website would avoid such barriers to increase the performance, as it would adversely impact the performance of estore leading to unexpected reduction in revenues.

Holiday Sales Predictions: Amazingly Effective Tips!

Yes, it is true; you can get near to accurate results with just an analysis! Consider previous sales data and you can get the predictive data. You can select from distinct strategies to boost the holiday sales. Analyze your customer’s shopping style by considering the sales records. Find out the answers to the questions like who your customers are? What do they frequently buy? When do they shop? Etc.

The answers to the above questions would let you gear up the forthcoming strategies. You would be able to decide where to promote your store? What marketing strategies should be implemented this festival season? What offers and discounts can lead you more profit? What additional features can be added to the online Magento store to gain more profit in the biggest festival of the year?

Analyze the Data Available and Predict Further
These aspects can help you predict the profit you may receive this festival season. It is the biggest festival of the year and customers would celebrate it by shopping online for the products to avail the best festival deals.

Whom to Target for Marketing?
Your e-commerce website may receive huge traffic this festive season, when customers’ select online shopping as the major shopping spree. Your online Magento store may have various categories of products; promoting right product to the right audience would increase the profit levels this festive season.

Create a demographic by considering customer data of previous years. Segmenting your customers into chunks after analyzing, would be the smart way to decide whom to target more. This approach will help you to determine the way you should customize your online Magento store to avail optimum revenue.

Focus on What Worked and What didn’t?
You have already reviewed which strategy worked and which met failure. List out the products which performed really well and set a priority for each of the products, and also list out the products that didn’t performed well. With this report that flashes previous year’s sales report, you would be able to have the insight of the detailed holiday performance for this year.

Customers’ buying behavior specifying the facts and the figures of the sales during the festive season would let you decide the marketing channels and strategies that can be used for sales predictions.

When to Start Marketing?
Gear-up your marketing strategies before the festive season arrives. You can try periodic marketing campaigns, like implement customer registrations for the forthcoming festive deals or distinct discount rates for fixed duration, last moment deals and offers just before the holiday shopping etc. can get your store sufficient traffic.

Many online stores got benefited by Black Friday and Cyber Monday deals that just passed few days back. Performing perfect research can leverage more success this christmas season. It’s the right time you can start planning and implementing strategies for the forthcoming sales opportunities, offering the best deals to your customers and retaining them to continue the success story for years.

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Our package of fresh offering is the result of unrelenting efforts put up by our experienced team of developers and each and every member of our company, presenting a flawless product. We care for our viewers and customers, and hopeful this revamp will help them understand our services and enable them take well informed decision.

Have a look at our new look of website – yMageStore, and enter into the world of innovative and mesmerizing web browsing experience. Get in touch if you didn’t find you have been looking for, we would be delighted to hear from you.