How to Retail on Pinterest Using Shopify

Pinterest the photo sharing website has recently joined hands with the Shopify, which is an eCommerce platform. This collaboration would help eCommerce business to brand through Pinterest platform. Companies can share the photographs of the products they retail on their online store through this photo sharing platforms.

You can pin and share the images you like. This platform offers great benefits. Top retailers also use this platform to retail as there are new feature like several new types of pins are added to this platform. The newly introduced pins are named as buyable pins.

The motive behind this collaboration is aiding small and medium sized enterprises targeting Pinterest audience with a solution to get desired sales response.

How Pinterest Helps!  

Store owners can leverage the benefits offered through Pinterest. It is the second best social networking website, which sends traffic to the online stores, as per the surveys. So ultimately Facebook retains its top position. Does that mean Pinterest would not help businesses to get more traffic towards their online store?

I would suggest companies, planning their social media strategies, to select Pinterest and put most of their efforts towards  this emerging platform. It unites customers willing to buy unique and creative products from the Shopify websites around the world. The revenue generated through Pinterest is higher than the revenue generated through any other social networking website. Quickly generated revenue is the best metric to base your social strategy on.

Ways to Use Pinterest

Verify Your Online Store on Pinterest

If you own an online store, it is crucial for your website to get your website verified on Pinterest to avoid copyright cases. By verifying your website you can offer your customers reliable products and services through safe and secure Shopify eCommerce solution.

Plan the Products for Displayed on Pinterest

If I am planning to retail apparels from my fashion e-store, I would select a board that would display images of clothes and accessories rather than the boards displaying any other images. Or I would rather create my own board, which would allow my Pinterest account as eCommerce website. Any eCommerce expert would think this way.

The boards should be categorized carefully. If you have certain product that is not much popular, then create a board that allows you to display your product and also display the pins related to your product to make it popular.

Create Fabulous Visual Content

Producing visual content is also one of the methods acquired by companies to promote its products online. It is considered to be the best way to spread the pins around the world through Pinterest. Beautiful pictures of the products can attract millions of internet users to make their mind to buy these products. Thus, beautiful images of online stores can go viral. A study gives an approx. statistics that the pins with full background and pixel ratio of 2:3 (width:length) are registered to be repined quickly. Analytics program like Tailwind allows you to schedule your product pins to make it popular.

Make your Pins, Rich Pins

Rich pin validator is the biggest feature of this photo sharing platform. This feature helps eCommerce websites to retain its security and offer reliable products to its customers. The product pins contain additional information like product price and availability that would drive traffic towards your Shopify eCommerce website. The rich pins with information will change with the change in the website.

Make eCommerce Website Mobile Friendly

The mobile era have affected several areas, Pinterest is also one of these. Mobile friendly websites is the current trend. People adopting eCommerce websites as their new shopping destination have started shopping using their smartphones. Also the users using Pinterest through smartphones are exponentially increasing. Thus, online stores retailing through Pinterest platform need to be responsive as majority of the traffic comes from mobile devices.

Incorporate a Pin It Button on eCommerce Website

Your online store must have a Pin it button. Ecommerce websites built using Shopify platform can easily implement the sharing button. Pinterest even offers some coding help, if required to fulfill some tasks. Check the functioning of your Shopify website before it goes live to avoid performance issues.

Putting a Pin it button allows your customers to market your online store on your behalf. Isn’t it amazing? Promotion of the website, without spending much would add to the profit values of the online store.

Use Pinterest and allow your eCommerce business to flourish with high revenue boost.

Customer Satisfaction – An Influential Ecommerce Aspect!

In the era of online shopping, buyers and sellers have crossed the boundaries of the traditional shopping style i.e. through brick and mortar stores. eCommerce have changed the shopping habits of all the shopaholics completely. Now they demand more variety, discounts and best deals, which, a simple store cannot fulfill as it had limited products to choose from. Well, the case with eCommerce websites is totally different; it offers huge variety of products to its customers.

Some websites allow their buyers to customize the products they wish to buy, before they go for checkout process. Isn’t it great, that you got to select the products you were seeking for, sitting on the couch in front of your computer screen? Believe me; this shopping style is more interesting as compared to the traditional one, which involves steps like driving to a store, walking inside, selecting from the products and paying for it. Did you find it tiresome? I guess so!

The biggest question, which is not less than a nightmare for eCommerce website owners is, “Are the customers satisfied with the products and services they are being offered?” This aspect influences eCommerce business notably. The growth of business depends on the level of satisfaction you offer your customers.

Key Points for Customer Satisfaction

Store Features

To sustain in the competition, eCommerce storefront has to be appealing and eye-catchy. Make it feature-full and interactive to drive more traffic towards your online store. Build your e-store using Magento development platform, as it is the leading eCommerce platform known and used for its efficient and reliable feature list.

Stock

Update your stock which will help avoiding issues like “out-of-stock” or “not available”. You can even mention the date if your stock is under production process to ensure your customers that you will be back soon with fresh stock.

Product Quality

Never compromise with product quality. Offer the best quality products to your customers as quality is the major issue which gives your customer, a second thought before they proceed towards the shopping cart. “How will be the quality of the product?” is the first question that would strike your customers’ mind. Assure them that your Magento store does not compromise with product qualities.

Shipment Updates

The process does not end by just placing the order. Ensure your customers about when they can expect the delivery of the products. Allow them to track their order.

Notification

Send updates and notifications through newsletters about the new arrivals, sale, discounts, happy hours and more. Let your customers be the first to know about the latest updates and happenings at your store.

Take great care in providing customers’ satisfaction by knowing them thoroughly, reducing their efforts in shopping online and solving their problems instantly.

What to Avoid While Building eCommerce Stores

Do you have an eCommerce digital online store or have plans to go for eCommerce Store Development? There are some best practices that you must follow to avoid some serious dumb mistakes that can spoil your eCommerce store. With the growing number of eCommerce digital stores, having some fundamental errors is also at its all time high. Such errors lead to poor user experience, and finally reduce the number of closing sales and source of revenue generation through your online store.

Nonetheless, none of the eCommerce store is flawless, especially when it goes live. Every business brings some challenges also along with the more appealing sources of approaching global market. Even if you select the most popular and widely acclaimed platform like, Magento for best or extensive eCommerce solution, using it the right way to optimize the benefits requires some experience and expertise. Let’s have an insight into the most common blunders that most of the online enterprises, merchandising goods and services, frequently do!

Insufficient Research

Conducting a market research and understanding the latest trends and other related perspectives is of the essence when you’re going to venture into any of the industries as an entrepreneur. Don’t forget, this is the biggest know-how with which you have to run your business online. If it’s a retail initiative or an online site – an intense research must be carried out to acquire details about the online behavior, trends and preferences of your target audience. Erecting an online store is not the problem, garnering the sales through it is the real challenge. Poor or less research can result in disappointment and may not derive the desired results. Better, conduct comprehensive research well to understand how to generate revenue selling goods online!

Relying on Wrong eCommerce Shopping Cart

This is a crucial aspect that can influence the overall functionality of your e-store. Think and understand well prior to zeroing in to any specific eCommerce Shopping Cart. Don’t just opt for the first cart you come across. You must consider the security, functionalities, features, customizability, scalability, budget, integration requirements, and robustness. Nothing to worry about if you are not expert in understanding all these! You can consult an experienced eCommerce developer for a holistic support, to get personalized solutions.

Wrong Product Descriptions

The comprehensive product description is a common mistake online merchants often fall prey to. Hire someone to write the product descriptions or write on your own but provide correct and descriptive product details. Avoid copying the manufacturers’ description for the product you are going to sell on your store.

No Easy Navigation to Contact Page

Contact section must be easy to access for any customer/visitor! Consumers may not be confident enough to purchase products and services from your store, if they are unable to access contact details to ensure to contact someone with questions or any situation that may go wrong. Mentioning your local address, email and phone number is imperative to build the trust level your audiences expect from you. In addition, make your contact page easily accessible with all the above stated crucial contact details.

Poor Loading Time

Many of the eCommerce shopping carts take more loading time before visitors can see them. This could usually be due to bad design or using a slow server to host your online store. It is yet another necessity and vital aspect for the search engines to rank and love your store. Better build your eShop using fast loading shopping cart.

Unintuitive Navigation Site

Easy and flawless navigation is one of the most desirable factors that can drive huge chunk of traffic to your site. If your online website’s navigational structure is not simple and smooth, the visitors are not going to stay for long in your site. You have only 5 to 10 seconds to impress your visitor and help them decide if they want to stay there or not. You must have clear-cut directive navigation architecture with minimum clicks to help visitors find the product and pages they came looking for.

Inferior Product Images

People intend to buy online products after confirming about their quality and lot of other aspects. You can convince them on this by providing the right and appealing image of your products from diverse angles. It will help them understand and decide if they want to buy the product. To entice your consumer your eCommerce shop must have great product images, which must include multiple angular images, with various options like color, zoom, and appearance etc.

Time Taking Checkout Process

Annoying your customers asking irrelevant information and long checkout process can lead to irritation and high abandonment and low conversion rates. It is advisable to avoid keeping any such section, which isn’t required for checkout process like, feedback forms etc. Keep it simple and fast for the customers to check out to help them return back.

Avoiding mCommerce Store

This could be the biggest mistake. Don’t take mCommerce lightly.  If you do not have any mobile eCommerce site to support your online eStore, chances are you will lose many customers even from visiting your site, as most of customers visit stores using their mobile. They will simply go to your competitor’s online store once having an ill mobile experience at your store. So, never ever do this mistake. Mobile commerce is the buzzing trend and it is going to stay there in coming many years.

I am sure it’s enough of preaching on what you should avoid while designing your online eCommerce store. Hope, you would remove all these blunders from your existing eStore. One more suggestion that is quite vital at this point – Magento is the best of the eCommerce platforms with all sorts of cutting-edge features, which your eStore would need for driving rapid sales. Take right decision at right time! Happy selling!

Is your Ecommerce Design Impressive? NO, here is the Help!

eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend. There are myriad of active eCommerce websites available over internet. Not every eCommerce website performs well among range of eCommerce websites. Let us check what makes an eCommerce website highly impressive.

Ways to Emphasize your eCommerce Design

Make the Cart Design Simple

Cart design decides the popularity and usability of your eCommerce website. In addition to having quality products and attractive user interface, it’s the shopping cart design, which gives the customers an idea whether to stay and buy the products or leave the website due to complex layout. You may try various designs for shopping cart and implement the best one in your Magento store, which would invite and offer a delightful shopping experience to your customers. Attractive graphics, icons and images will make it complete. Real time updates will add to its capabilities to make the shopping cart accurate.

Add Appropriate Product Details

The products and services selected by the users should be displayed in the shopping cart during the checkout process with all the related product details. This would help the customers to know what exactly they are buying. This step is crucial e for building trust between buyers and sellers. Accurate and engaging product photographs and videos will help customers to know how exactly their products would look like. Absolute product information like height, width, weight etc. will make their buying desire stronger.

Allow Customers to Customize

Offer your customers, options to customize the search search options to find their desired products quickly. Also give them several alternatives for checkout process like ways to make the payment, card selection, shipping method selection and many more. This will make your eCommerce website more popular among active shoppers. Benefits of offering customization facility to customers include improved customer ratio, increased profits levels and desired outcomes.

Keep the Forms Simple

Keep the forms filling process simple and easy; ask only the customer details that are necessary rather than asking for unwanted details. Filling up the information form might irritate your customers and you might even lose them. Reduce the amount of details you collect from your customers and make the checkout process faster.

Do you own an online business having shopping cart with several payment gateway options? By following all the above mentioned designs/ways you can improve your eCommerce web solution’s design. Enhance your online store and get the desired profit margin.