How Up-selling and Cross-selling Can Increase Revenue

The current eCommerce trend demands more than just selling the products of your store. Online store owners should modify the selling strategies adding advanced features, functionalities and many more attractions to their online store to retain existing customers and invite new customers. Up-selling and cross-selling is a broad concept that can bring a whole lot of difference in your current business strategy, adding a new and promising stream of revenue.

These techniques will help sellers achieve their desired sales ratio. They can make their online store highly popular by adding compelling marketing and selling strategies. This is a traditional selling technique, which offline retailers have been implementing since years. Such product recommendation techniques would be beneficial for both buyers and sellers as sellers would earn more and buyers would get more relevant and useful products alternatives with their products.

What is Up-selling and Cross-selling?

At a glance, you might get confused with both similar looking terms, but actually they are different in every aspect except its concept to introduce new products before your customers in addition to what they have decided to purchase.

Cross-selling

Cross-selling is the term when you introduce the products that can complement the product that a buyer has decided to buy. For instance, if a user is looking for a smartphone in your eCommerce website, then the products that you can introduce to him as a part of cross-selling could be screen guard, mobile covers, batteries, mobile accessories and more. In other words showcasing the products that are related to the products present in the cart and making the purchase complete in terms of functionalities and usages is what cross selling is all about.

Up-selling

While up-selling refers to the concept of showing off products similar to the products present in the cart but with enhances features, quality and price. For instance, if a customer is willing to buy a laptop online, the products that can be recommended are laptops with higher or different configurations. The concept is to give customers more range of alternatives to choose from.

Is up-selling and cross-selling crucial?

Selling techniques should boost the revenue inflow. Up-selling and cross-selling techniques can help in adding the value to the selling strategies framed by top marketers. Your Magento eCommerce online store can receive exponential growth with this product recommendation technique. Both the concepts will leverage customers and the sellers both in one way or the other. Again, what amount of benefit will be availed depends on how you will use these selling strategies.

The decision of which products will be showcased for up-selling and cross-selling and with which type of products impacts on the revenue ration of your business. Thus, selecting related and similar products is a crucial process. Choosing perfect range of products to recommend will directly affect the sales ratio. It is advisable to choose the product range post analyzing the customer behavior visiting your website to get the desired outcome.

No matter what business you own over internet, these sales strategies works wonders for all the businesses seeking success online.

Trends of E-Commerce 2015 Demystified

E-commerce is a dynamic and ever evolving industry with great deal of experiments and happenings taking place each year; and 2015 also has numerous predictions and technology replacements in store. This year is going to be the year of completely new technologies, processes, and of course great paradigm shift when it comes to online customer behavior.

With the growing sales, the volume of online merchants and service providers has been increasing exponentially. The driving force and major metric of this market — the consumer – will be the primary factor of changes, including some technical advancements and even restrictions that will be instrumental in the overall growth and development of eCommerce.

Mobile Friendly Interface – First Step for Better SER

This January Google has warned – those websites without mobile-friendly interfaces should get ready to lose page rankings. This is a very daunting threat for businesses that are not having mobile friendly websites. Search traffic is the major source of revenue for most eCommerce websites and it’s time to redesign the website of those online enterprises that are not responsive to accommodate this requirement.

Omni-Channel Concept – Goes Viral

Nonetheless, online shopping is a very convenient experience, it’s still not perfect. It’s a human tendency to touch, see and feel the stuff before buying it. This preference has encouraged online stores to keep building ‘brick and mortar’ outlets also. This trend is going to be followed by more and more retailers due to its flexibility and growing demand. Many more platforms will be catering to omni-channel stores as this type of storefronts will be more agile and compatible with the real world. Huge brands are joining this bandwagon.

New Buzzword – Personalized eCommerce

Ecommerce has always been a fiercely competitive ecosystem, where some succeed and several fail. A new concept of personalized eCommerce is gaining mobility of late to get into the customer’s circle of trust. It’s all about getting a better understanding of customer relations model. In a way eCommerce will become more customer-centric due to the ubiquitousness of mobile devices for shopping online. This experience is going to be enhanced with better shopping apps and secure payment gateways. It will notify customers on new sales and promotions building a personal approach.

Magento 2.0 Beta – Next eCommerce Era

Some enterprises have already started to drool over the potential of this new version of Magento. It is going to surface several new features with enhances functionalities to offer more stability, flexibility and improvement over the current version.

The new architecture could be the major concern for Magento developers due to which some smaller players may lose their positions or even wash out of the market on not being able to sync with the new tech requirements. On the other hand it may deliver better productivity for some expert and giant store owners. This goes to establish that technocrats will dominate the eCommerce market.

Content Marketing – Instrumental in eCommerce Decision Making

Content has always been the heart and soul of any website. This year also it will make a huge impact on the overall performance of the businesses due to fierce competition in most of the developed niches. Quality content will give an edge over competitors. This is the time to focus more on relevant and quality content. Have a content outlet, or get ready to have a bad time!

Considering above aspects, 2015 is going to be a terrific year for eCommerce ecosystem. A whole lot of new developments, new technologies and of course lot of marketing in there in store! Store will become more technically sound, developers more prepared for new challenges and Magento service providers more involved in the learning process (especially Magento 2.0 version). Isn’t it a great and challenging year for eCommerce industry?

Make Your Online Store Interactive – Check out the Tips!

Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair visibility among top search results of popular search engines, your online store has to be search engine friendly. Also there are some considerations that you need to focus on for making your Magento store highly interactive.

Tips to make your Online Store Interactive

Choose a Perfect Theme

Choose the theme depending on the type of the online business you own. The theme selection should not depend on your personal choice rather it should match the products you retail online. Color combinations, icons, graphics and other theme components should be in accordance to the type of store you want to build.

Focus on eCommerce Threat

Security is the biggest threat in any eCommerce website. People willing to shop online, availing various deals and discounts offered online, are scared of cyber-crime cases and hacking attacks made by hackers who steal the user’s important information leaving distrust on the user’s mind. Making your Magento store safe and secure can get you tremendous success. Use excellent encryption standards to retain and invite more number of visitors.

Create a Magento Module

Magento modules can make your online store extremely popular. You can choose from the millions of extensions present in the market, which are offered by developers in the Magento community. If you are having any specific requirements, you can create or customize from the array of extensions present.

Magento Store Maintenance

Magento store maintenance is a crucial task for the store owners. Assure that your website is working seamlessly, without any errors. Take regular backups to avoid any data loss. Offer your customers a delightful shopping experience with unique features and excellent functionalities.

Make your Magento Store SEO Friendly

Optimize your Magento store to get better search engine ranking in popular search engines. Magento is SEO friendly open source content management system. All its themes, modules and extensions are SEO friendly. Better use them to make your online store get high visibility among major search results.

All the aspects listed in this article are factors you should focus on prior to building your eCommerce store. Consider them and make your online store highly popular.

Magento 2 Features that will Surely Attract you!

Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering developers a whole new experience and array of features to build excellent web development solutions.

Let us have a look at the list of features this new version of Magento offers.

Compatibility with more Platforms

This new version is compatible with majority of development platforms like all versions of PHP, Zend framework, MSSQL, Oracle and other databases.

Increased Flexibility

With this new version, flexibility has also increased. This version allows you to connect with several components like checkout process, catalogs, CMS, customers and more. It is so flexible that you can enable or disable the components given your changing requirements and keeping the code base clean.

It is testing-Friendly

This new version is testing-friendly, which means testing process can easily be performed. Types of testing included are unit, integration, performance, JavaScript Unit, Legacy and Migration, static testing to carry out the testing process flawlessly.

File Structured Revamped

The file structure of the earlier Magento version was completely different as compare to the file structure of this new version i.e. Magento 2.0. With this new file structure developers might face less issue while Magento web development or theme customization.

Simple Installation and Upgradatio

Installation of the software is done in a hassle-free manner and the task of software upgradation is also very simple.

Some Modules and Components are Eliminated

There are few modules and components that were present in the earlier version of Magento i.e. Magento 1.0 that are not present in this new version, which actually had cut down the size of config.xml file by 20%, making it convenient for developers to provide customized web solutions quickly.

Improved Security

The security offered by Magento has been improved in this new version of Magento. Web development companies can offer more secure web solutions with this enhanced security option.

This new version of Magento is packed with myriads of newly added features as well as modified features. Leverage the benefits of the changed face of Magento by getting customized eCommerce solution offered by modern Magento solution consultants.

Excellent Tips for Accelerating your Magento Store

In today’s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers great user experience to the customers who have switched their shopping destination to an online store for leveraging multiple benefits.

Magento can be a perfect choice for enterprises seeking online presence to retail various products in the world market. Be it a small scale business or large scale enterprise, Magento can help making and managing your online store perfectly. Store maintenance is equally important as its development. Many aspects should be taken care of, for enhancing the performance of your website.

Here are some of the tips that can make your online store perform well.

Clean the Database Log

Magento store might have unwanted data, which needs a timely cleanup to enhance the performance. If the size of your database is huge, it will definitely reduce the speed of your online store, making your customers frustrate and leaving the store without buying any products. Clean the database log to accelerate your store performance.

Optimize your MySQL Server

The query cache of MySQL helps in generating dynamic pages and content, which will improve the speed incredibly. MySQL stores the queries and its results to offer the same output when the same question is asked again to give the reply very quick.

Optimization of Magento Server Configuration

To make your online store optimized, which is the part of Magento store maintenance, you need excellent hosting services to avoid crashing or malfunctioning of your online store. Good hosting service will save your online store getting such errors.

Reduce the Usage of Third Party Extension

Though Magento extension can make your online store highly reliable and attractive, it may lower down the speed of your Magento store. You should reduce using number of using third party extensions into your online store; it can help accelerate the overall performance of the Magento store.

Using the Latest Magento Version

Update your Magento store whenever Magento has a new upgraded version. Making your Magento store to work seamlessly, use the latest version whenever it is available to speed up your online store.

Hope above said tips will help your e-store perform seamlessly. Good hosting service is one of the aspects needed to make your store perform faster. Consult us for availing comprehensive hosting services that will make your e-store highly popular and reliable.

E-Commerce Trends in 2015 Influencing Magento Web Development

Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous year’s trends i.e. personalization, localization, etc. let’s have a closer look at those trends that is going to impact the overall management and development of magento stores in the year 2015.

E-Commerce Trends

Mobile Era

Sale through mobile is expected to grow up in future by nearly 25% of the online purchases. This has encouraged merchants to focus on getting responsive Magento web development solutions to make their stores responsive and compatible for mobile users.

Big Data and Analytics

Grabbing customers’ attention is a challenging and promising task. Last year introduced a promising tool – big data and analytics. What is this all about?

It is all about developing the strategy, which is going to be beneficial for users, grabbing the possibility to get needed information, and collecting the necessary data, which can be useful for your e-Commerce goals. Eventually, big data and analytics may become a business lifeline and way for understanding of the customers’ behavior and crafting a reliable and effective business model.

Social Commerce

These days most target audiences are available in variety of social networks, offering the most promising opportunity to contact your potential customers straight away across the world. In addition, you can also perform various researches to have a better insight of their needs and requirements. Considering this fast evolution technology, social networks are becoming an integral part of marketing strategy. It must be considered for tracking trends as it can affect your business prominently.

How Compatible Magento is with Such Trends?

These trends and strategies may not be applicable, if you haven’t deployed right tool while developing your Magento store. But is eCommerce solution is future-ready to satisfy web merchants’ demands for easy management of store with profitable activity?

Magento is fully equipped with killing set of features and functions. With various editions, it offers vendors an opportunity to select the tools and options to fulfill the demands they would like to address.

Responsive web design, broad range of integration into social networks, great variety of third-party themes, and improved reporting are the aspects making Magento fully prepared to brave today’s market challenges.

Thus, new tendencies and trends encourages online merchants to think about changes, which are significant to stay competitive and, simultaneously, alluring to customers. Optimizing your existing eCommerce solution or shifting to more effective one, which will address your demands entirely, is the only way to remain in the competition.