Trends of E-Commerce 2015 Demystified

E-commerce is a dynamic and ever evolving industry with great deal of experiments and happenings taking place each year; and 2015 also has numerous predictions and technology replacements in store. This year is going to be the year of completely new technologies, processes, and of course great paradigm shift when it comes to online customer behavior.

With the growing sales, the volume of online merchants and service providers has been increasing exponentially. The driving force and major metric of this market — the consumer – will be the primary factor of changes, including some technical advancements and even restrictions that will be instrumental in the overall growth and development of eCommerce.

Mobile Friendly Interface – First Step for Better SER

This January Google has warned – those websites without mobile-friendly interfaces should get ready to lose page rankings. This is a very daunting threat for businesses that are not having mobile friendly websites. Search traffic is the major source of revenue for most eCommerce websites and it’s time to redesign the website of those online enterprises that are not responsive to accommodate this requirement.

Omni-Channel Concept – Goes Viral

Nonetheless, online shopping is a very convenient experience, it’s still not perfect. It’s a human tendency to touch, see and feel the stuff before buying it. This preference has encouraged online stores to keep building ‘brick and mortar’ outlets also. This trend is going to be followed by more and more retailers due to its flexibility and growing demand. Many more platforms will be catering to omni-channel stores as this type of storefronts will be more agile and compatible with the real world. Huge brands are joining this bandwagon.

New Buzzword – Personalized eCommerce

Ecommerce has always been a fiercely competitive ecosystem, where some succeed and several fail. A new concept of personalized eCommerce is gaining mobility of late to get into the customer’s circle of trust. It’s all about getting a better understanding of customer relations model. In a way eCommerce will become more customer-centric due to the ubiquitousness of mobile devices for shopping online. This experience is going to be enhanced with better shopping apps and secure payment gateways. It will notify customers on new sales and promotions building a personal approach.

Magento 2.0 Beta – Next eCommerce Era

Some enterprises have already started to drool over the potential of this new version of Magento. It is going to surface several new features with enhances functionalities to offer more stability, flexibility and improvement over the current version.

The new architecture could be the major concern for Magento developers due to which some smaller players may lose their positions or even wash out of the market on not being able to sync with the new tech requirements. On the other hand it may deliver better productivity for some expert and giant store owners. This goes to establish that technocrats will dominate the eCommerce market.

Content Marketing – Instrumental in eCommerce Decision Making

Content has always been the heart and soul of any website. This year also it will make a huge impact on the overall performance of the businesses due to fierce competition in most of the developed niches. Quality content will give an edge over competitors. This is the time to focus more on relevant and quality content. Have a content outlet, or get ready to have a bad time!

Considering above aspects, 2015 is going to be a terrific year for eCommerce ecosystem. A whole lot of new developments, new technologies and of course lot of marketing in there in store! Store will become more technically sound, developers more prepared for new challenges and Magento service providers more involved in the learning process (especially Magento 2.0 version). Isn’t it a great and challenging year for eCommerce industry?